PORT

FOLIO

Fernanda Mellado

Social Media Manager

Contact

+1 (202) 967 5526

fernandamellado27@gmail.com

Table of contents

About Me

MISsION

Personal Skills

Case study 1: My barre studio

case study 2: gulisano’s cucina siciliana

about me

Hello! I am Fernanda Mellado, a strategic and passionate Social Media Manager and Content Creator with five years of experience. I love to lead teams of professionals to meet and exceed digital marketing goals. I am experienced in preparing and overseeing online and print marketing campaigns.

MISSION

My mission as a Social Media Manager is to empower brands with authentic content and creative strategies, fostering genuine engagement. I stay ahead of trends, embracing new technologies to inspire standout brands and leave a lasting impact on clients' social media presence.

Personal

Skills

When I sit down with a client, my approach goes beyond routine discussions.

I delve deep into their brand, understanding its strengths and exploring innovative ways to collaborate.

Event planning

Social Media Strategy

Photography

Creativity

client case studies

This fitness studio offers Barre classes, combining elements of ballet, yoga, and Pilates techniques.

When I started working with them, their social media accounts were underutilized. Everything changed upon implementing my strategies. The team and I collaborated to create engaging content, interact with the audience, and maintain authenticity in our approach.

STRATEGY

Increase brand awareness, expand the studio’s online visibility, and create a recognizable identity for the Studio.

Use social media to promote and drive attendance to events, classes, special holiday classes, instructors, workshops, and special offers.

Promoting health and movement: share health articles, fitness tips, tecnique, posture and form advices.

CONTENT

Challenge campaigns

Writing and creativity

Memes

Information/ tips

Photoshoots

Photoshoots

Photoshoots

Promotional videos

Collaborate with Neutral Films

Campaign: Stronger together –Post-Pandemic Comeback Starts Here!

Before

After

@mybarrestudio

Our social media strategy for Gulisano’s Cucina Siciliana revolves around showcasing their exquisite cuisine, ensuring a captivating visual presence on their online platforms. Over the past four years, I have collaborated closely with video producers, enhancing our content with engaging videos that truly capture the essence of their offerings.

Present the signature dishes: Show the authenticity of the Sicilian Cuisine and their uniqueness in the area that set them apart from the Italian Restaurants.

Focus on authenticity and real pictures of the food in the restaurant.

Educate about Sicilian Cuisine: Educate about history, ingredients, and variations. Share trivia stories about our restaurant.

CONTENT

Photos

pROMOTIONAL videos

Collaborate with Studio 7

Campaign: Grand Opening of Our New Location

Collaborate with Studio 7

Instagram portfolio

@gulisanoscucina

@gulisanoscucinasiciliana